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Home » Authors » Fred Wilkinson

Articles by Fred Wilkinson

Plain cheeseburger

DecisionNext Cheeseburger Index returns – and it's record-breaking

The index highlights the price increases across the protein industry throughout summer 2025.
Fred Wilkinson
Fred Wilkinson
September 22, 2025
No Comments

Beef trim has experienced price increases and continues to demonstrate heightened price volatility.


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Prairie Fresh roast
Roast Season Marketing

Roasts: An old favorite offers value and innovation

Roasts’ flexibility for flavor pairings and portioning appeal for cost-conscious shoppers.
Fred Wilkinson
Fred Wilkinson
September 10, 2025
No Comments

Roasts provide ample cross-merchandising opportunities.


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a trade show or trade fair
Packaging Update 2025

PACK EXPO Las Vegas 2025 workshops target food industry

From drains to AI, educational sessions provide meat and poultry professionals a wide-ranging view of emerging technologies and best practices.
Fred Wilkinson
Fred Wilkinson
August 28, 2025
No Comments

Flexible plastic accounts for the greatest packaging unit volumes for proteins.


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Force of Nature beef

Retail rollouts accelerate brand momentum for Force of Nature Meats

Austin, Texas-based marketer's VP of Business Development Pete Bassett shares insights on brand strategy.
Fred Wilkinson
Fred Wilkinson
August 22, 2025
No Comments

Health-conscious consumers play a key role in driving demand for grass-fed and pasture-raised meats. 


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Game Meat
Special Report: Game Meat Processing

Funding targets effort to control and prevent chronic wasting disease

APHIS pledges $12 million to help fight the animal health threat.
Fred Wilkinson
Fred Wilkinson
August 18, 2025
No Comments

CWD threatens popular game meat animals such as deer and elk.


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AAMP 2025 Cyber Security Workshop

Small processors urged to beef up cybersecurity

AAMP 2025 expo workshop details fraud threats and steps to mitigate risk.
Fred Wilkinson
Fred Wilkinson
August 5, 2025
No Comments

Simple steps include making sure to back up data and employing two-factor identification for network access.


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Deli Sandwich
The Deli Report 2025

Consumers favoring pre-sliced deli meat

Cost and convenience of pre-sliced deli meat drives sales gains as service counter and grab-and-go categories lag.
Fred Wilkinson
Fred Wilkinson
August 1, 2025
No Comments

Consumers appreciate the convenience of pre-sliced product that doesn’t require waiting in line at the deli counter.


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Scott Filbrandt, AAMP president and owner of Michigan-based Bob’s Processing
Category Report: Smoked & Cured Meats

Approaches and considerations for producing and marketing smoked fish

Michigan small processor and AAMP President Scott Filbrandt shares strategies for smoking salomon and other fish during an AAMP 2025 convention workshop.
Fred Wilkinson
Fred Wilkinson
July 31, 2025
No Comments

Brining, smoking, and packaging strategies for fish offer new product opportunities for small processors.


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Joe Lowe

Beef Industry Long Range Plan charts priorities and goals

Task force member and Kentucky rancher Joe Lowe shares details on six areas of focus for the effort.
Fred Wilkinson
Fred Wilkinson
July 22, 2025
No Comments

Beef industry task force seeks to ensure the US beef industry can provide sustainable, high-quality beef that meets consumer demands.


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a food safety and quality management inspector conducting a quality control inspection in a laboratory setting
Special Report: Food Safety

Share your food safety story

Survey finds food safety remains on consumers’ minds – let them know what your business is doing to ensure safe product.
Fred Wilkinson
Fred Wilkinson
July 18, 2025
No Comments

Every time workers are involved in touching a product, potential sanitation issues exist.


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