Articles by Fred Wilkinson

Meat discarded due to discoloration represents an annual loss of $3.73 billion in revenue.

Soccer’s growing popularity in the US provides relevance to a cultural moment.

As consumer demand for healthier options rises, more shoppers are reading labels and seeking reduced-sodium options.

Co‑branded products enable retailers to offer differentiated value, reinforce quality perception and keep the protein category engaging in a highly competitive perimeter environment.

American Cured Meat Championships are always a highlight for AAMP Convention, and this year's competition includes a fresh class featuring fresh bratwurst products.

People gotta eat – but they are increasingly looking for food-away-from-home value outside leading US restaurant chains.

New Primal’s investment in automated production enables embracing meat snacks' evolution from single-item sales to their growing presence in consumers’ pantries and kids’ lunchboxes.

In this interview, Safe Catch COO Kevin McCay discusses protein opportunities in the frozen aisle, differences in consumer demand for clean label seafood products vs. other proteins, and how consumers’ heightened focus on protein in their diets is influencing the seafood category.    

Brand line extension targets consumers prioritizing 'better-for-you' options.

Consumers are looking for new ways to prepare seafood, including on the grill.