Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Meat and Poultry Industry NewsSeafood

Consumers embrace seafood as a grilling option

Seafood brings a fresh perspective to the backyard burger.

By Fred Wilkinson, Chief Editor, The National Provisioner
a collage of various seafood products from Alaska
Opening photo credit: ASMI
May 6, 2026

Summer is approaching, and warmed up weather around most of the US has Americans firing up the backyard grill.

Seafood grilling at home in 2026 is being shaped by a mix of foodservice-inspired approaches, and the rising popularity of flat-top grills and griddles makes delicate seafood easier to cook than traditional grates.

Megan Rider, domestic marketing director for the Alaska Seafood Marketing Institute, shares insights on trends in grilling for seafood.

What foodservice-inspired trends are influencing grilling seafood at home? 

Megan Rider: We’re seeing a strong crossover from restaurant menus to backyard grills, especially when it comes to globally inspired flavors and formats. Chefs have helped demystify seafood by showing how versatile it can be—whether that’s skewers, tacos, or grain bowls—and consumers are bringing those same ideas home.

There’s also a growing group of highly engaged seafood consumers driving this behavior. According to FMI’s Power of Seafood 2026 report, just 10% of shoppers account for 40% of seafood purchases, which shows a core audience actively looking for new ways to prepare seafood, including on the grill.

At the same time, sourcing is becoming part of the conversation. As restaurants increasingly highlight where and how seafood is harvested, consumers are bringing that same mindset home—seeking options they can feel confident about. Alaska seafood meets that expectation, as it’s wild and sustainably managed under some of the most rigorous, science-based fisheries systems in the world.

We’re also seeing a shift toward simpler preparation that lets the quality of the seafood stand out. That approach works especially well with Alaska seafood, known for its clean flavor and firm texture.

Convenience is also key. More consumers are turning to frozen seafood, which can be cooked from frozen, making it easier to prepare a high-quality meal at home with minimal prep.

What underutilized seafood items (species, cuts) are good for grilling at home? 

Megan Rider: Salmon is a staple, but there’s a lot of opportunity for home grillers to branch out into other Alaska species that perform beautifully on the grill.

Firm, hearty fish like Alaska halibut and sablefish are excellent for grilling because they hold their shape and develop a rich, flavorful crust. Sablefish, in particular, is prized for its high omega-3 content and buttery texture, which makes it especially forgiving on the grill.

Wild Alaska pollock is another underutilized option. Its mild flavor makes it incredibly versatile—it takes on marinades and rubs well and works great in grilled sandwiches, tacos, or skewers.

Even within salmon, lesser-known species like keta or pink salmon are great for grilling thanks to their firm texture and lighter flavor, offering a more affordable and approachable entry point.

What are some pointers for backyard grillers who aren't familiar with grilling seafood? 

Megan Rider: Seafood is often seen as intimidating, but it’s actually one of the easiest proteins to grill with a few simple techniques.

First, pay attention to heat. Fish does best over a medium grill, while shellfish can handle higher heat. Second, don’t overcook—seafood cooks quickly and is ready when it turns from translucent to opaque and flakes easily. 

A simple rule of thumb is about 10 minutes per inch of thickness, removing fish just as it turns opaque, so it stays moist.

Another helpful tip is to start fish skin-side up if placing it directly on the grates, then turn it only once. This helps keep the fillet moist and makes it easier to handle on the grill.

And perhaps most importantly, don’t overlook convenience: Alaska seafood can be grilled directly from frozen, which removes a lot of the guesswork and makes it easy for even novice grillers to succeed.

What unique value can seafood bring to the burger category for grilling? 

Megan Rider: Seafood brings a fresh perspective to the burger category—offering something that feels both lighter and more versatile without sacrificing flavor.

Fish burgers made with species like Alaska pollock or salmon deliver a satisfying texture while allowing for a wide range of flavor profiles—from classic preparations like lettuce, tomato, and tartar sauce to globally inspired options like spicy sriracha slaw, Mediterranean herbs and yogurt sauces, or Baja-style toppings with citrus and fresh salsa.

There’s also a strong nutritional story. Alaska seafood is naturally rich in high-quality protein, omega-3s, and essential nutrients, giving operators and consumers a way to add variety to the grill while still delivering on flavor and quality.

What cross-promotional opportunities are there pairing seafood with beef, pork, chicken, etc.?

Megan Rider: Grilling is all about variety, and seafood pairs naturally with other proteins to create more dynamic meals—whether at home or on menus.

One of the biggest opportunities is surf-and-turf-style combinations—pairing grilled Alaska seafood with beef or pork to elevate the overall experience. This works especially well for entertaining, where people are looking to offer a mix of flavors and textures.

There’s also room for more casual, mixed spreads. Think grilled salmon alongside chicken or ribs, or seafood skewers served with classic barbecue sides. More and more, people are building meals around variety rather than a single centerpiece.

For operators, that same approach can help bring more variety to the menu and give customers more reasons to mix and match, with seafood adding a premium option to the grill.

 

KEYWORDS: alaska seafood marketing institute consumer trends grilling salmon

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Fred wilkinson (002)

Chief Editor, National Provisioner.  

Fred Wilkinson has been writing about food industry news and trends for business audiences for more than 25 years.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Beef
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Chicken
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

A cow eating grass and a chicken standing next to it in a field.

The Top 100 Meat & Poultry Processors of 2026

Spam Dog

Hormel rolls out Spam hot dog for foodservice applications

Colorado Premium logo

Colorado Premium acquires Old Hickory Smokehouse

2026 Top 100 Meat & Poultry Processors Report

Events

June 11, 2026

From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control

Join Tony Vacaro, Foods Industry Manager, and Emile Klein, Foods Market Strategy Manager at Air Products and Chemicals, Inc. , as they tackle key questions surrounding heat removal in food processing. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • Whole-muscle products are using under-utilized cuts of meat and employing new techniques to manipulate texture and taste

    How likely are consumers to embrace changes to whole-muscle products?

    See More
  • Americans embrace sausage as a staple throughout the day

    See More
  • 'Older and Wiser' Trumps 'Youthfulness' As a 2013 Trend

    See More

Related Products

See More Products
  • food safety.jpg

    Food Safety in the Seafood Industry: A Practical Guide for ISO 22000 and FSSC 22000 Implementation

  • handbookseafood.jpg

    Handbook of Seafood and Seafood Products Analysis

  • Handbook of Meat, Poultry and Seafood Quality, second edition

See More Products
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing