Slider first introduced in 2025 surges in popularity, leading White Castle to expand distribution from just Walmart to CVS, and now Albertsons, Safeway and other grocery stores.
The Melt remains focused on the same principles that drove 2025 performance: operational simplicity, financial discipline and a culture centered on both team members and customers.
West Coast burger brand reports record-breaking financial performance, driven by a repeatable formula centered on menu items like the MeltBurger, strong late-night performance and a hospitality-first culture the company calls 'I Love It Here.'