This year has seen a tremendous resurgence of breakfast meats due to the effects of the COVID-19 pandemic combined with improved quality, convenient formulations and consumers’ demands for high protein at breakfast.

Driven by the huge increase in at-home meal occasions during the COVID-19 pandemic, bacon, like numerous other proteins, has seen an upsurge in overall buyers vs. a year ago for the latest 52 weeks, ending June 14, 2020, in multi-retail outlets, excluding convenience, according to IRI, Chicago.