Smashburger adds two smash burgers to summer lineup
Smashburger says its summer menu builds on a broader strategy centered on operational excellence, simplified execution and disciplined growth.
Smashburger summer lineup featuring two smash burgers
Fast-casual restaurant company Smashburger introduces its summer lineup featuring two smash burgers.
"At Smashburger, taste is our core identity and competitive edge, and this summer lineup reflects exactly that commitment," said Jim Sullivan, CEO of Smashburger. "We've made a deliberate decision to do fewer things, executed at the highest level. Simplifying our seasonal menu is a critical lever for operational excellence, which means faster, more consistent execution in our restaurants and a better guest experience in every visit. Our guests want bold flavor and real value, and a tighter, better-executed lineup is how we deliver both."
Smashburger's summer offerings are available for a limited time at participating locations nationwide and include:
- Pickle Stack Smash: Certified Angus Beef, American cheese, double-layers of fresh dill pickles, mustard, and mayo on a butter-toasted bun. Crafted for big flavor and priced for everyday value, this Smash joins the $4.99 All‑The‑Time value menu.
- Smoked Brisket Bacon Smash: Certified Angus Beef, aged cheddar, hand-trimmed 14-hour pit-smoked brisket, applewood smoked bacon, dill pickles, and BBQ sauce on butter-toasted Parker House roll.
"Smashburger is a brand built on craveability and craftsmanship, and our summer lineup is a perfect example of that," said Kate Savelli, chief marketing officer of Smashburger. "The Smoked Brisket Bacon Smash reflects the kind of product innovation Tom Ryan and our culinary team have built into this brand's DNA: fourteen hours of pit-smoked hand-trimmed brisket, thick-cut bacon, and Certified Angus Beef smashed fresh on the grill.
"Our guests told us loud and clear how much they missed the Smoked Brisket Bacon Smash, so bringing back this fan‑favorite was an obvious move. But innovation is crucial, and we're excited to launch the Pickle Stack Smash, which taps into one of the biggest flavor trends of the year and gives guests another reason to discover their next favorite while enjoying the value they expect from Smashburger."
Smashburger's summer menu builds on a broader strategy centered on operational excellence, simplified execution and disciplined growth. The lineup follows recent menu innovation, including the Spring Fresh and Full Color menu, Big Shrimp Roll and Crispy Shrimp Basket and Scorchin' menu, while reflecting a more focused approach to LTOs. At the same time, Smashburger continues to prioritize consumer engagement and franchise performance, with up to 12 new locations planned for 2026 as part of its strategic expansion.
Source: Smashburger
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
