Smashburger expands Scorchin' lineup
Smashburger aims to boost restaurant traffic with its expanded Scorchin' menu.
Smashburger Scorchin' menu
Fast-casual restaurant company Smashburger is unveiling its new Scorchin' offerings, designed to turn up the heat during the winter months. The expanded Scorchin' lineup spans smashburgers, Big Dogs, chicken and value offerings.
"At Smashburger, everything we do revolves around great taste and our new Scorchin' lineup, which touches each category of our menu, delivers exactly that," said Tom Ryan, founder of Smashburger. "These new creations bring the bold heat and flavor our guests expect ... And with the addition of our new Cheesy Mac, we've taken things up another notch, pairing indulgent comfort with the distinct heat of the Scorchin' offerings."
Scorchin' menu. Courtesy of SmashburgerSmashburger's new Scorchin' offerings are available at participating locations nationwide and include:
- Scorchin' Cheesy Mac Smash: Smashburger's signature Certified Angus Beef burger with American cheese, a crispy Scorchin' hot cheesy mac patty, and spicy chipotle mayo all on a Kerry Butter toasted bun.
- Scorchin' Big Dog: A quarter-pound Angus beef hot dog atop a crispy, smashed Scorchin' cheesy mac patty and finished with spicy chipotle mayo. The cheesy mac patty is smashed directly on the grill, conforming to the bun.
- Scorchin' Chicken Smash: A Scorchin' seasoned ground chicken burger, pepper Jack cheese, pickles and mayo on a butter-toasted bun.
The lineup is further complemented by offerings such as Scorchin' Chicken Tenders, the Scorchin' Crispy Chicken Sandwich and more.
"The Scorchin' lineup represents more than just new menu items. It's a reflection of our strategy to meet evolving guest expectations and drive them back into our restaurants," said Jim Sullivan, CEO of Smashburger. "At Smashburger, taste is our core identity and competitive edge. We're reclaiming our position as the flavor leader in fast casual by delivering bold innovation and uncompromising quality in every bite. We have absolute confidence in the strength of the Smashburger brand to deliver on that promise and continue building loyalty with our guests."
As part of its new Scorchin' menu, Smashburger is also expanding its $4.99 All‑The‑Time Value Menu with the new Scorchin' Chicken Smash. Cheesy Mac versions of the Scorchin' Cheesy Mac Smash and Big Dog are also available, offering less heat.
Source: Smashburger
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