Land O’Frost expands distribution, adds on-trend flavors and packaging across brands
Land O’Frost broadens reach and refreshes product mix across deli and value-added lines.
Wellshire deli meat
Deli meat and specialty protein producer Land O’Frost Inc. is expanding distribution and rolling out new products and packaging updates across its brand portfolio, targeting growing demand for flavor innovation, clean-label attributes and convenience.
The rollout spans Land O’Frost Premium, Land O’Frost Bistro Favorites, Ambassador and Wellshire products, combining new offerings with expanded placement across mass, grocery and natural retail channels.
“Our goal is to make trend-forward flavors and size options accessible to every household by having our products available across every major retailer,” said Saverio Spontella, chief commercial officer for Land O'Frost.
Wellshire expands natural, no-antibiotics-ever offerings
Under its Wellshire brand, the company is expanding access to all-natural deli meat and bacon products beyond its traditional natural-channel base.
Wellshire Sliced Applewood Smoked Uncured Deli Ham, Sliced Black Forest Uncured Deli Ham, Sliced Oven Roasted Turkey and Sliced Smoked Turkey Breast are now available at Kroger, Target and Publix, in addition to Whole Foods Market. The products contain 12 grams of protein per serving and are marketed with lower sodium, no artificial ingredients and no added nitrates or nitrites, while meeting no-antibiotics-ever (NAE) standards.
Wellshire Sliced Smoked Turkey Breast. Courtesy of Land O’FrostIn bacon, Wellshire Homestyle Recipe Hardwood Smoked Uncured Pork Bacon and Wellshire Uncured Turkey Bacon are now available at Harris Teeter, Kroger and King Soopers. The products are positioned as all natural, with no added nitrates, nitrites or growth hormones.
Land O’Frost Premium builds on flavor trends
Within its flagship line, Land O’Frost is scaling flavor innovation with Land O’Frost Premium Hot Honey Chicken Breast.
The product launched at Walmart in June 2026, adding to distribution at Kroger and Food Lion. The hot honey chicken item targets the growing sweet heat flavor trend and contains no byproducts or artificial flavors, with 9 grams of protein per serving.
The company also introduced the 15-ounce Land O’Frost Premium Sweet and Savory Combo Pack, which pairs Honey Smoked Turkey Breast and Black Forest Ham in a dual-lock pouch designed for family-size use and meal versatility.
Land O’Frost Premium Sweet and Savory Combo Pack. Courtesy of Land O’FrostBistro Favorites targets premium deli segment
Land O’Frost is also expanding its premium deli offerings with Land O’Frost Bistro Favorites Black Truffle and Sea Salt Uncured Ham.
The product is made with real black truffle and sea salt and is positioned as a charcuterie-style option for snacking and entertaining. It contains no added nitrates, nitrites or chemical preservatives and delivers 9 grams of protein per serving.
Land O’Frost Bistro Favorites Black Truffle and Sea Salt Uncured Ham. Courtesy of Land O’FrostAmbassador brand refresh rolls out
The company is updating its regional Ambassador brand with new packaging and a redesigned logo. The refresh, beginning in July 2026, will roll out across Minnesota, Michigan’s Upper Peninsula, Wisconsin, North and South Dakota, Missouri and southern Illinois.
Ambassador hot dogs, which the company said have more than 90 years of heritage, are produced with premium cuts and hardwood smoking and are marketed without artificial flavors, colors, fillers or byproducts.
Ambassador hot dogs. Courtesy of Land O’FrostSource: Land O'Frost
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