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Land O'Frost, one of the nation’s best-selling brands of pre-sliced deli meats and a producer of specialty sausage products, sought to start a new line of premium sliced meat sub kits for retail sale.
The acquisition of Wellshire Farms by Land O’Frost has gone about as swimmingly as both sides could have expected one year into the integration — now, the unified team has its sights set on bigger and better opportunities.
David Van Eekeren, president and CEO of Land O'Frost, explains that Wellshire provides the opportunity for Land O'Frost to capitalize on a completely new set of consumers while meeting the need to fit into the Land O'Frost family from a corporate culture perspective.