Land O’Frost makes a packaging update.

New packaging counts on appetite appeal to entice consumers.

Land O'Frost, one of the nation’s best-selling brands of pre-sliced deli meats and a producer of specialty sausage products, sought to start a new line of premium sliced meat sub kits for retail sale.

David Van Eekeren, president and CEO of Land O'Frost, explains that Wellshire provides the opportunity for Land O'Frost to capitalize on a completely new set of consumers while meeting the need to fit into the Land O'Frost family from a corporate culture perspective.

Ground-breaking new brand uses a unique, proprietary process to transform high quality cuts of meat into a crispy, shelf-stable chip.