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Meat and Poultry Industry NewsNew Consumer ProductsChickenTurkeyBaconDeli

Land O’Frost adds seven new flavors across product lineup

By Industry News
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April 19, 2016

Land O’Frost, Inc., one of the nation’s best-selling brands of pre-sliced, pre-packaged lunchmeats and a producer of specialty sausage products, is unveiling seven new flavor varieties for several product lines in early 2016. The new flavors will add mouthwatering flavor to two leading pre-packaged deli meat product lines: Simply Delicious and Premium®; and will enhance the company’s two specialty product lines: Sub Sandwich Kits and Land O’Frost Canadian Bacon.

Land O’Frost Premium, America’s favorite one-pound deli pouch, introduced a Honey Roasted Chicken variety in February. This will be the 12th flavor for the line, which already features a wide selection of naturally-smoked, cooked and oven-roasted superior quality deli meats, made with the wholesome, fresh ingredients families love.

Simply Delicious, a line launched last year to make it even easier for consumers to shop and eat smart with 97-98 percent fat free meats, will expand to offer shoppers three new Simply Delicious varieties beginning in April: Applewood Smoked Turkey, Hickory Smoked Ham and Honey Roasted Chicken. Like the entire line of Simply Delicious products, these new mouth-watering varieties are certified as heart-healthy by the American Heart Association® and include no artificial flavors, no byproducts and no added hormones.

“At Land O’Frost, we pride ourselves on understanding how our consumers’ desires and tastes are evolving and push the limits of what we can do to make sure we’re always satisfying their appetite for delicious new products,” said Rich Carlson, Director of Innovation at Land O’Frost. “We created these flavors based on the feedback and insights consumers shared with us and they are emblematic of our commitment to innovation.”

Fans of convenient and delicious Sub Sandwich Kits from Land O’Frost will soon have a new combination: Black Forest Turkey and Black Forest Ham, launching mid-April. The line, which offers sliced meats in pre-portioned layers for easy and quick preparation of six-inch subs, currently features four varieties, including Honey Ham, Smoked White Turkey and Italian-style Subs. Land O’Frost will also introduce a Black Forest variety to its popular thin cut Canadian Bacon products.

Land O’Frost products are currently available at mass retailers and grocers nationwide. More information about all products and complete nutrition facts can be found at www.landofrost.com. 

KEYWORDS: bacon chicken ham Land O'Frost lunchmeat new consumer products sandwiches turkey

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