Clear claims, verified sourcing and easy-to-use formats position natural and organic proteins for continued growth, especially as millennial purchasing power rises.
Double-digit gains in claims-based meats highlight shifting consumer purchasing behaviors, with transparency, trust and convenient product formats driving momentum across retail and foodservice.
Experiential activations are emerging as a tool not just for brand awareness, but for driving trial and reinforcing premium positioning in the meat case, particularly as organic beef continues to gain traction within the broader protein category.