Chicken brand Farmer Focus is expanding its portfolio with the launch of a new fully cooked chicken product line, marking its entry into the ready-to-heat space. The lineup includes meatballs, skewers and sausages with chef-driven flavor profiles.

According to the 2026 Power of Meat report, 83% of consumers say time-saving meat and poultry options are important during the week. At the same time, more consumers are prioritizing better-for-you brands and products. Farmer Focus fully cooked items were developed to fill this need for convenience and quality.

Farmer Focus' new lineup is USDA Certified Organic, Certified Humane, and traceable back to their family farming partners. 

The full product lineup includes:

• Harissa and Honey Chicken Sausage
• Southwestern Style Cheddar Chicken Sausage
• Parmesan and Herb Chicken Meatballs
• Grilled Mediterranean Style Chicken Skewers

Before it hit shelves, the lineup earned recognition at the 2026 NEXTY Awards at Expo West, selected from more than 1,000 products for excellence in food innovation, integrity and sustainability.

Products will be available beginning in May 2026, with the following retail distribution:

• Kroger banners: Parmesan and Herb Chicken Meatballs and Grilled Mediterranean Style Chicken Skewers 
• Lidl and Fresh Direct: Full lineup, including Harissa and Honey Chicken Sausage, Southwestern Style Cheddar Chicken Sausage, Parmesan and Herb Chicken Meatballs and Grilled Mediterranean Style Chicken Skewers 
• Mom’s Organic Market: Southwestern Style Cheddar Chicken Sausage and Parmesan and Herb Chicken Meatballs 

For Farmer Focus, the launch is not just an expansion, but an example of how the brand can scale while balancing convenience with its better-for-you philosophy.

Source: Farmer Focus