Organic chicken brand Farmer Focus unveils its new brand campaign, Chicken for Good, showcasing transparency and trust in the food system. This campaign responds to consumers demanding more information about their food and where it comes from.

The Chicken for Good campaign, developed in partnership with Vokal, showcases Farmer Focus' organic practices, humane standards, transparency, and the company's vision for a sustainable future for farmers.

Through a unique Farm ID system, consumers can trace their chicken back to Farmer Focus's independent family farming partners. To trace their chicken, consumers can scan the QR code and enter the 4-letter ID on the product label to meet a farmer, see photos of their farm and learn how they raise their chickens.

"We're proud to launch this campaign, which highlights the powerful connection between the food on your table and the farmers who make it possible," said Dolan Patterson, chief commercial officer at Farmer Focus. "Our model proves that doing good, for all stakeholders, is not only possible, but successful. This is chicken for good, and it's working."

"A lot of brands talk about values—Farmer Focus actually lives theirs. You can see it in their humane certifications, their organic standards, and their commitment to paying their farming partners fairly," said Emily Long, creative director at Vokal. "This campaign is a reflection of their real work to change the industry for the better."

Chicken for Good is rolling out across streaming television and social platforms, including YouTube.

Source: Farmer Focus