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Get a behind-the-scenes look at Maple Leaf Farms’ duck farms with its new #MLFarmToFork campaign that focuses on transparency and the company’s commitment to operating responsibly.
Foie gras, the fatted liver of a specially fed duck or goose, is produced by inhumane methods, critics say. To counter that argument, Hudson Valley Foie Gras, one of only two producers in the United States, has made an interesting decision: total transparency.
The meat company's name — typically one of the first things a consumer sees on a label — must help to establish not only the brand’s identity, but also its philosophy. True Story Foods, founded in 2011, evokes the type of honesty and transparency that consumers want, just from its name alone.
Meat and poultry still play an important role in the American diet, but more consumers — particularly those in the younger generations — want the facts behind the meat they eat.
The simple act of buying food at a restaurant or a grocery store has never been more challenging, thanks to an overload of online data, news reports and opinions widely available to every consumer.