Remote-sensing and cloud-based technology enables producers to communicate animal health, welfare, and provenance that stay with the animal throughout its life to increase product value for local beef ranchers.

Farm-to-fork campaign to feature virtual tours of farms and facilities.

Widespread traceability in the meat and poultry sector appears to be a concept whose time has come.

Get a behind-the-scenes look at Maple Leaf Farms’ duck farms with its new #MLFarmToFork campaign that focuses on transparency and the company’s commitment to operating responsibly.

Foie gras, the fatted liver of a specially fed duck or goose, is produced by inhumane methods, critics say. To counter that argument, Hudson Valley Foie Gras, one of only two producers in the United States, has made an interesting decision: total transparency.

The meat company's name — typically one of the first things a consumer sees on a label — must help to establish not only the brand’s identity, but also its philosophy. True Story Foods, founded in 2011, evokes the type of honesty and transparency that consumers want, just from its name alone.