Widespread traceability in the meat and poultry sector appears to be a concept whose time has come.

Get a behind-the-scenes look at Maple Leaf Farms’ duck farms with its new #MLFarmToFork campaign that focuses on transparency and the company’s commitment to operating responsibly.

Foie gras, the fatted liver of a specially fed duck or goose, is produced by inhumane methods, critics say. To counter that argument, Hudson Valley Foie Gras, one of only two producers in the United States, has made an interesting decision: total transparency.

The meat company's name — typically one of the first things a consumer sees on a label — must help to establish not only the brand’s identity, but also its philosophy. True Story Foods, founded in 2011, evokes the type of honesty and transparency that consumers want, just from its name alone.

Growth has always been seen as a sign of a healthy company.

“Transparency” has become a hot buzzword in the last few years.