The site is reportedly designed as an interactive kitchen where consumers have the ability to interact with the Hormel brand. The site provides nutrition and ingredient information as well as a product locator.
“As the largest brand for Hormel Foods, it was necessary to build a Web site for consumers to learn more about Hormel products,” said Scott Weisenbeck, group product manager. “The site is a hub for the beginning of a broader digital strategy.”
Visitors to the site will be reminded of the food and meal solutions Hormel products provide in all areas of the kitchen. The site features a center island and cupboards that open and close along with windows, which show the different times of day and the changing seasons.
"The convenient meals section provides today's time-pressed consumers a variety of meal solutions while showcasing the strength of the Hormel brand for the lunch meal occasion," said Bob Pepper, group product manager.
Source: Hormel Foods Corp.
Tom Egan, vice president, Industry Services/Membership, for PMMI, adds his thoughts on how FSMA will impact meat processers and what equipment suppliers are doing to present more sanitary design options.
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