“The site was redesigned to provide consumers a better way to interact with our products and learn more about the benefits of eating turkey,” said Michael D. Tolbert, president of Jennie-O. “The new site features a contemporary design and a new healthy living section, which more closely align with the interests of our consumers.”
The site includes features such as icons identifying products that are gluten free, frozen, refrigerated or a deli item.
The site also features an improved search function and a more robust recipe section, which allows users to rate recipes, and e-mail and share recipes. Another section also brings users cooking and technique videos, stress-free meal tips and meal planning tips.
Source: Hormel Corp.