We are all used to putting labels on our products. All too often we think of a label solely as a way to convey to customers information about; the product name, product ingredients, nutritional information, net weight and your company name. In reality a label can do so much more. It is often your first contact with a customer.
An attractive label can influence whether or not a customer buys your product. When a customer walks up to a meat case, they have many choices. If your label and package do not catch the eye of a potential customer the probability that they will purchase your item has just decreased. Certainly for repeat customers, their previous satisfaction with your product influences repeat purchases; however, with repeat customers the label and packaging still play a significant role in overall product satisfaction.