State beef councils are joining with the national Beef Checkoff Program in support of a new retail beef marketing program that has the potential to significantly increase U.S. beef sales. The Checkoff-funded program, called Beef Alternative Marketing (BAM), has identified innovative cutting techniques and marketing strategies for securing beef purchases from shoppers who previously looked elsewhere for nutritious, high-quality, size-appropriate proteins.
Becky Walth, a South Dakota beef producer, and David Dick, a Missouri beef producer, helped represent the Federation of State Beef Councils at the Beef Promotion Operating Committee meeting in September 2011.