Just last month, I attended the Center of Excellence conference of protein and feed manufacturers in Barcelona, Spain, where I spoke to the group about brand building in the United States.
The current commodity markets are bad for everyone. Our economic climate is tenuous. Consumers are struggling to make ends meet and current fuel prices are forcing them to manage what they spend on food. American consumers play an integral part in any recovery because their spending accounts for about 70% of the nation’s economic activity.