Sausage may not have bacon’s cult appeal, but it has proven surprisingly resilient to shifting consumer taste and health preferences, and the size of their wallets.
After a slight slowdown in sales in 2012 and 2013, perhaps due to a focus on healthy eating after the recession eased, retail sales of the $8.7 billion hot dog and sausage category grew 4.5 percent in 2014 — and 18 percent overall between 2009 to 2014, reported Mintel’s “Hot Dogs and Sausages” September 2014 report.