5-18 news: Fast-food companies bring back popular beef items
Hardee's is reintroducing the Six Dollar Thickburger after retiring it last year. The burger, so named because six dollars is about the price consumers would expect to pay for a similar product at leading casual-dining restaurants, consists of an almost half-pound, charbroiled, 100% Black Angus Beef patty, topped with two slices of American cheese, mayonnaise, ketchup, mustard, red onion, pickles, tomato, and crisp lettuce on a large toasted sesame seed bun for $3.99.
"This is the burger that really started it all because its success led us to create the entire menu of sit-down restaurant quality Thickburgers available at Hardee’s today," said Brad Haley, Hardee's executive vice president of marketing. "Since we deleted it last year, we have continued to receive guest requests to bring it back, so we are happy to do so now. In fact, when we first introduced the Six Dollar Thickburger back in 2002, it received rave reviews from customers and critics alike. So, it’s not surprising that so many of our competitors are still trying to copy this awesome burger, but none have come close yet.”