With growing interest in the transformative promise of blockchain, it has become clear that focused use case discussions are needed to address the future of transparency and data sharing. Blockchain pilots are underway in various segments and companies are eager to find solutions for item and case-level tracking of various items and transactions. It is imperative that industries continue to leverage their investment in GS1 Standards to fully realize the benefits of this emerging technology. To continue the industry collaboration around these topics, GS1 US is establishing a cross-industry discussion group with a focus on understanding the linkages between GS1 Standards and blockchain. Our purpose is to ensure current and future investments in unique identification via GS1 Standards and quality data continue to advance companies of all sizes toward full visibility and transparency. We welcome all interested individuals to join this group at our kick-off meeting, scheduled for November 28-29, 2018 in Chicago, IL.