Leveraging Nolan Ryan’s popularity as a baseball legend and his passion for the beef business, the team at Nolan Ryan’s All-Natural Beef are getting a head start on grilling season by launching Nolan Ryan’s Beef and Baseball Bonanza.
The sweepstakes period will run from March 30 through June 1, 2011 and is open to all Texas residents. Consumers can enter at www.NolanRyanBeef.com for a chance to win prizes, including a meet and greet with Nolan Ryan, autographed gear, Hasty-Bake charcoal grills and a selection of Nolan Ryan’s All-Natural Beef.
“We want to give our retail and foodservice partners an opportunity to generate interest and excitement about the brand early in the grilling season,” said Ted Lawson, vice president of marketing and sales. “For us, grilling season coincides with baseball season so there isn’t a better time to let our beef fans and Nolan’s fans learn more about his passion for all-natural beef and baseball.”
The promotion is being supported with social media, point-of-sale merchandising and sampling events with participating retailers and restaurant partners. Acknowledging the growth of mobile-web use among consumers, the point-of-sale materials feature a QR (quick response) barcode that directs smart phone users directly to the sign-up page.
“We appreciate the support of our customers who do a great job showcasing our All-Natural Beef in their grocery stores and restaurants,” said Nolan Ryan. “As consumers continue to demand high quality choices at the meat case, we will continue to bring great tasting, all-natural beef products to meet their needs.”

Source: Nolan Ryan's All-Natural Beef