Meat and Poultry Industry News / Deli

Sara Lee deli meats get recognition as heart-healthy food

February 6, 2013
/ Print / Reprints /
/ Text Size+

Sara Lee Premium Meats has improved the quality of its sliced-to-order turkey, chicken and ham products without compromising the great taste that consumers desire or for which the brand stands.

As a result of these changes, Sara Lee Premium Meats announced that its turkey, chicken and ham deli meats, found behind the deli counter, meet the American Heart Association criteria for heart-healthy food as part of an overall healthy dietary pattern and now feature the signature Heart-Check mark - just in time for American Heart Month. Additionally, Sara Lee Premium Meats has taken steps to further improve and build upon these product offerings as its sliced-to-order turkey, ham and chicken products now contain:

  • No added hormones
  • Zero grams trans fat
  • No MSG
  • No gluten
  • No fillers
  • No artificial flavors

Sara Lee Premium Meats has made all of these changes without sacrificing taste.

"In listening to our consumers, we know they are looking for great taste but also want to understand what goes into the products they are purchasing," said Joe O'Malley, director, Sara Lee Premium Meats. "With the recent steps we've taken to improve our deli meats, we're providing consumers with heart-healthy options that have the fresh, delicious flavor that they have come to expect and nothing more."

With these changes that will be rolling out over the next few weeks, Sara Lee Premium Meats unveils a new direction for the brand, including a new logo, packaging and point-of-sale materials on its sliced-to-order deli meats. The packaging highlights a redesigned, richer logo with a striking ribbon graphic wrapped around the product, a fresh take on the classic Sara Lee ribbon logo that was formerly on products. Sara Lee Premium Meats has also launched, where consumers can find detailed product information and search for great tasting recipes.

Source: The Hillshire Brands Co.

You must login or register in order to post a comment.




Image Galleries


Brenneman analyzes Butterball’s new animal care, well-being program

Rod Brenneman, CEO of Butterball, discusses his company's new Animal Care and Well-Being Program, his company's certification by the American Humane Association and further animal-handling initiatives, all officially announced in September 2013.

More Podcasts

National Provisioner

National Provisioner April 2014 cover

April 2014

Check out the April 2014 issue of The National Provisioner, with features on animal welfare, sanitation programs, and much more!

Table Of Contents Subscribe

Independent Processor

IP April 2014 cover

April 2014

Check out the April 2014 issue of Independent Processor, with a special profile of Stemmler's Meats!

Table Of Contents Subscribe

Provisioner Store

The National Provisioner Source Book

The Sourcebook is an exclusive buyer’s guide and reference tool for product and supplier information in the meat, poultry and seafood marketplace.

More Products


Facebook icon Twitter icon  YouTube iconLinkedIn icon