National Turkey Federation Leadership Conference will bring together exceptional speakers, committee meetings, and networking opportunities to provide members with in-depth information necessary to prepare for the year ahead. The turkey industry must meet three challenges to sustain the momentum of the past year: it must find marketing avenues that expand its share of the American consumer’s food dollar, it must continue to fight for a regulatory environment that is common-sense and science-based, and it must break down unfair trade barriers that slow export growth. With proper preparation and a sound strategy, the industry can be successful in a competitive environment that at first glance appears daunting, even hostile.