Capitalizing on Potential
By Andy Hanacek, executive editor
Sausage makers are working hard to find the right combination of products that deliver taste and other benefits that consumers demand in order to grow the category.
The more things change, the more they stay the same — it seems the sausage industry reflects that statement pretty well.
Despite plenty of innovation and reported success from several companies in response to innovative products, retail sales data gathered from Information Resources, Inc., and foodservice data gathered from the Foodservice Research Institute’s MenuMine database show the sausage category holding steady at best, slipping a bit at worst, as a whole.
Yet, if you ask the folks making the sausage, the times aren’t as bad as they seem — excitement abounds.
Take the folks at Sara Lee Food and Beverage, makers of Jimmy Dean products, who are plenty excited about their advertising campaign and the new products they’ve rolled out.
“We had a wonderful year,” explains Jim Ruehlmann, vice president of breakfast and snacking for Sara Lee Foods. “It’s always a great year to be in the Jimmy Dean business, but we saw pretty good growth across our Jimmy Dean portfolio, and we’re feeling pretty good about the future.”
Jimmy Dean’s success may be the result of careful new-product planning and a popular ad campaign that hit the airwaves promoting the convenience and great taste of Jimmy Dean breakfast products.
“It’s not just a function of taking a new product and throwing it on the market,” Ruehlmann adds. “You have to do your homework with the consumer, to make certain that you thoroughly understand the consumer need, and then you’re bringing a product forward to meet that need.
“We’ve also been blessed with the addition of wonderful advertising that has aided and abetted our communication with consumers,” he continues. “It’s been remarkable the amount of feedback that we’ve been getting on our new Sun Campaign. It has done remarkable things for us. We do tracking studies on our advertising communication, and by every sign that we’ve gotten, the communication has been robust with consumers.”
Jimmy Dean’s newest products — its Skillets and Bowls products — hit on the broad consumer demand for convenience and extend it into the breakfast daypart.
“What we’ve tapped into with Skillets is this area called ‘speed-scratch,’” Ruehlmann says. “What we’ve tried to do is take the first two hours out of the preparation scenario and let the consumer finish it to his or her tastes and call it their own.”
Ruehlmann adds that the bowls tap into the on-the-go convenience of the fast-paced adult world.
“They can eat it at home, at the office — if they’re running late, they can grab it and take it with them,” he says. “It takes out the need to go through a line at a cafeteria or quick-serve restaurant. It’s two minutes and we’re ready.”
Valerie Lester, director of marketing for Hillshire Farm, sees convenience as a main driver in breakfast sausage as well.
“Breakfast consumption continues to trend to more convenient alternatives,” she says. “Jimmy Dean frozen breakfast options’ dollar sales were up 32 percent and consumption was up 35 percent. Convenient breakfast options continue to drive growth.”
Outside the breakfast daypart, convenience takes a side note to taste. Sausage is sold on taste, and sausage manufacturers tend to agree that if a new product cannot pass the taste test and be craved by consumers, then it is typically a product that is not worth making, particularly in the area of healthy food and nutrition.
“[Healthy] could mean better nutrition, lower cholesterol, less fat—there are lots of different things,” says Ruehlmann. “We’ve done some work to better understand it, … but I would say that this is an area that is open for continual work on the part of manufacturers, whether it’s us or our competitors. And I think there’s a pretty good prize out there for the first person to capitalize in this broad area of health and nutrition.”
At Johnsonville Sausage, LLC, taste is paramount — it is a mantra that they live by day in and day out. However, they realize that there is an enormous void that needs to be filled, and they are striving to fill as much of that gap as they can.
“Sausage is typically two percent of every meat department, so that’s why … we have great opportunities across all of our product lines to grow this category,” Tom Wolff, director of marketing, explains. “So, sometimes we’ll focus on one [product] more than another, but when we look at the whole category, there’s tremendous growth potential for this category.”
Now, sausage manufacturers simply need to fill in the gaps and bring consumers the products they crave in order to start growing the category and reaping the benefits of delivering their great-tasting pride and joy.
| Top Foodservice Segments Serving Sausage in 2006 | ||
| Foodservice segment | Sausage Items | Percent* |
| Family Dining Chain- Breakfast/Bakery/Cafe | 610 | 29.20 |
| Family Dining Indep.- Coffee Shop/Breakfast | 206 | 9.86 |
| Non-Com-College/University | 137 | 6.56 |
| Family Dining Chain- Pizza/Italian | 118 | 5.65 |
| QSR Chain- Burgers | 108 | 5.17 |
| QSR Chain- Sandwiches/Bakery | 80 | 3.83 |
| Non-Com-Business & Industry | 63 | 3.02 |
| Casual Chain- Theme/Bar | 63 | 3.02 |
| Casual Chain- Italian Dinnerhouse | 62 | 2.97 |
| QSR Chain- Pizza | 60 | 2.87 |
| Non-Com-School | 47 | 2.25 |
| Non-Com-Nursing Home | 43 | 2.06 |
| Non-Com-School District | 42 | 2.01 |
| QSR Chain- Chicken | 34 | 1.63 |
| Casual Independent- American | 28 | 1.34 |
| Non-Com-Hospital | 25 | 1.20 |
| Fast Casual Chain Breakfast/ Bakery | 21 | 1.01 |
| Ethnic Neighborhood-Hispanic | 21 | 1.01 |
| Family Dining Chain- Buffet/Cafeteria | 21 | 1.01 |
| * - of 2,089 sausage items SOURCE: Foodservice Research Institute, MenuMine database | ||
| Sausage: Not Just for Breakfast | ||
| Menu Part | Sausage Items | Percent* |
| Breakfast Entrée | 891 | 42.63 |
| Breakfast Sandwich | 257 | 12.30 |
| Pizza | 255 | 12.20 |
| Breakfast Side Dish | 162 | 7.75 |
| Sandwich | 157 | 7.51 |
| Prepared Entrée | 126 | 6.03 |
| Center of Plate | 56 | 2.68 |
| Hot Dog/Polish Sausage | 48 | 2.30 |
| Appetizer | 42 | 2.01 |
| Side Dish | 30 | 1.44 |
| * - of 2,090 sausage menu items in 2006 SOURCE: Foodservice Research Institute, MenuMine database | ||
| Top 5 Sausage Menu Items | ||
| Menu Item | # of appearances | Percent* |
| Breakfast Sausage Side | 102 | 4.88 |
| Breakfast Sandwich w/Cheese/Egg/Sausage | 74 | 3.54 |
| Pancake Entrée w/Sausage | 65 | 3.11 |
| Sausage Pizza | 47 | 2.25 |
| Biscuits and Gravy w/Sausage | 46 | 2.20 |
| * - of 2,090 sausage menu items SOURCE: Foodservice Research Institute, MenuMine database | ||
| Hot Dogs on the Menu by Sector — 2006 | ||
| Market Sector | Items | Percent* |
| QSR Chain Sector | 195 | 37.72 |
| Non-Commercial | 161 | 31.14 |
| Casual Chain Sector | 43 | 8.32 |
| Midscale Chain Sector | 37 | 7.16 |
| Fast Casual Chain Sector | 35 | 6.77 |
| Midscale Indep. Sector | 32 | 6.19 |
| Cutting Edge Indep. Sector | 7 | 1.35 |
| Casual Indep. Sector | 7 | 1.35 |
| * - of 517 hot dog menu items SOURCE: Foodservice Research Institute, MenuMine database | ||
| Top Foodservice Cuisines Menuing Sausage in 2006 | ||
| Cuisine | Sausage Items | Percent* |
| American Breakfast Cuisine | 620 | 29.67 |
| American-Regional Cuisine | 556 | 26.60 |
| Italian Cuisine Family | 494 | 23.64 |
| American-Traditional Cuisine | 134 | 6.41 |
| Latin Cuisine Family | 100 | 4.78 |
| N. European Cuisine Family | 80 | 3.83 |
| French/Continental Cuisine Family | 41 | 1.96 |
| Cuisines for Breakfast | 22 | 1.05 |
| Mediterranean Cuisine Family | 22 | 1.05 |
| * - of 2,090 sausage menu items SOURCE: Foodservice Research Institute, MenuMine database | ||
| Hot Dogs on the Menu by Segment — 2006 | ||
| Foodservice Segment | Items | Percent* |
| QSR Chain- Burgers | 109 | 21.08 |
| Non-Com-School | 44 | 8.51 |
| Non-Com-School District | 36 | 6.96 |
| Non-Com-College/University | 35 | 6.77 |
| QSR Chain- Sandwiches/Bakery | 32 | 6.19 |
| Casual Chain- Theme/Bar | 26 | 5.03 |
| Family Dining Chain- Breakfast/Bakery/Cafe | 25 | 4.84 |
| Fast Casual Chain Burger | 21 | 4.06 |
| Non-Com-Nursing Home | 20 | 3.87 |
| QSR Chain- Chili/Spicy/Cajun | 17 | 3.29 |
| Family Dining Indep.- Coffee Shop/Breakfast | 16 | 3.09 |
| Non-Com-Business & Industry | 13 | 2.51 |
| Family Dining Indep.- BBQ | 12 | 2.32 |
| Fast Casual Chain Sandwich/ Bakery | 11 | 2.13 |
| QSR Chain- Convenience Store | 11 | 2.13 |
| Note: Top 15 segments listed. Total sample size is 517 hot dog menu items. SOURCE: Foodservice Research Institute, MenuMine database | ||
| Top 5 cities, breakfast sausage consumption, 2006: | |
| City | Sausage sales |
| Philadelphia | $32,227,320 |
| Baltimore/Washington | $31,156,870 |
| Los Angeles | $30,209,360 |
| Chicago | $23,204,370 |
| Detroit | $20,729,220 |
| SOURCE: National Hot Dog and Sausage Council | |
| Top 5 cities, dinner sausage consumption, 2006 | |
| City | Sausage sales |
| Los Angeles | $73,081,390 |
| New York | $55,059,190 |
| San Antonio/Corpus Christi | $49,010,970 |
| Houston | $46,592,630 |
| Chicago | $42,264,980 |
| SOURCE: National Hot Dog and Sausage Council | |
| The Versatile Hot Dog | ||
| Item Type on Menu | # of appearances | Percent* |
| Hot Dog | 252 | 48.37 |
| Corn Dog | 124 | 23.80 |
| Chili Dog | 43 | 8.25 |
| Chili Cheese Dog | 30 | 5.76 |
| Hot Dog w/Cheese | 15 | 2.88 |
| Sauerkraut Dog | 7 | 1.34 |
| Turkey Hot Dog | 6 | 1.15 |
| Bagel Sandwich w/Meat | 6 | 1.15 |
| * - of 521 hot dog menu items SOURCE: Foodservice Research Institute, MenuMine database | ||
| Frank- furters (Refrige- rated) | Vendor | Dollar Sales (in millions) | % Change | Dollar Share | Unit Sales (millions) | % Change |
| Top 10 Individual Brands | OSCAR MAYER | $299.9 | -1.4 | 19.3 | 115.5 | -1.2 |
| LATEST 52 WEEKS ENDING DEC. 31, 2006 | BALL PARK | $254.4 | -2.3 | 16.4 | 91.9 | -4.8 |
| BAR S | $129.4 | 5.1 | 8.3 | 119.0 | 9.6 | |
| PRIVATE LABEL | $90.6 | -7.3 | 5.8 | 59.3 | -7.7 | |
| HEBREW NATIONAL | $90.1 | 15.0 | 5.8 | 24.2 | 20.0 | |
| NATHAN | $80.7 | 8.2 | 5.2 | 20.9 | 6.4 | |
| GWALTNEY | $40.4 | 2.9 | 2.6 | 30.4 | 0.0 | |
| BRYAN | $28.5 | -9.4 | 1.8 | 15.1 | -5.5 | |
| JOHN MORRELL | $24.0 | -11.5 | 1.5 | 22.8 | -13.8 | |
| ECKRICH | $21.9 | -11.7 | 1.4 | 13.6 | -7.6 | |
| Total | $1,555.3 | -3.4 | 100.0 | 736.8 | -4.4 | |
| Source: Information Resources, Inc. TOTAL U.S. - F/D/MX (Supermarkets, Drugstores, and Mass Merchandise Outlets (excluding Wal-Mart) | ||||||
| Frozen Sausage | Vendor | Dollar Sales (in millions) | % Change | Dollar Share | Unit Sales (millions) | % Change |
| Top 10 Individual Brands | ARMOUR BROWN N SERVE | $72.3 | -23.3 | 37.1 | 49.9 | -22.4 |
| LATEST 52 WEEKS ENDING DEC. 31, 2006 | BANQUET | $18.5 | -- | 9.5 | 13.5 | -- |
| PRIVATE LABEL | $15.0 | -23.2 | 7.7 | 6.0 | -23.2 | |
| JONES GOLDEN BROWN | $14.4 | 2.1 | 7.4 | 7.5 | 3.7 | |
| MORNINGSTAR FARMS | $13.4 | -8.4 | 6.9 | 3.7 | -9.2 | |
| JIMMY DEAN | $11.7 | 22.3 | 6.0 | 3.5 | 26.7 | |
| JONES | $9.4 | -6.0 | 4.8 | 2.9 | -6.0 | |
| ARMOUR BROWN N SERVE LITE | $7.9 | -15.1 | 4.1 | 5.4 | -12.4 | |
| JOHNSONVILLE | $6.3 | -23.2 | 3.2 | 1.5 | -21.6 | |
| TENNESSEE PRIDE | $5.3 | 11.8 | 2.7 | 1.7 | 10.6 | |
| Total | $195.0 | -5.3 | 100.0 | 104.8 | -3.6 | |
| Source: Information Resources, Inc. TOTAL U.S. - F/D/MX (Supermarkets, Drugstores, and Mass Merchandise Outlets (excluding Wal-Mart) | ||||||
| Dinner Sausage (Refrige- rated) | Vendor | Dollar Sales (in millions) | % Change | Dollar Share | Unit Sales (millions) | % Change |
| Top 10 Individual Brands | HILLSHIRE FARM | $271.2 | -0.1 | 17.4 | 91.3 | -0.3 |
| LATEST 52 WEEKS ENDING DEC. 31, 2006 | JOHNSONVILLE | $248.8 | 1.1 | 16.0 | 59.1 | -0.0 |
| PRIVATE LABEL | $126.3 | 2.5 | 8.1 | 43.9 | 5.7 | |
| ECKRICH | $76.4 | -9.4 | 4.9 | 27.2 | -3.2 | |
| AIDELLS | $27.7 | 12.8 | 1.8 | 4.7 | 12.4 | |
| PREMIO | $27.0 | 1.9 | 1.7 | 7.8 | 2.6 | |
| BAR S | $26.3 | 0.4 | 1.7 | 7.7 | 9.4 | |
| JOHN MORRELL | $25.7 | -8.9 | 1.7 | 14.1 | -10.2 | |
| JOHNSONVILLE BEDDAR WITH CHEDDAR | $24.4 | 14.3 | 1.6 | 7.3 | 13.8 | |
| HILLSHIRE FARM CHEDDARWURST | $21.0 | 12.2 | 1.3 | 7.0 | 13.3 | |
| Total | $1,559.6 | -0.5 | 100.0 | 489.7 | -0.1 | |
| Source: Information Resources, Inc. TOTAL U.S. - F/D/MX (Supermarkets, Drugstores, and Mass Merchandise Outlets (excluding Wal-Mart) | ||||||
| Refrige- rated Breakfast Sausage/ Ham | Vendor | Dollar Sales (in millions) | % Change | Dollar Share | Unit Sales (millions) | % Change |
| Top 10 Individual Brands | JIMMY DEAN | $155.9 | -1.8 | 18.3 | 53.6 | 0.6 |
| LATEST 52 WEEKS ENDING DEC. 31, 2006 | BOB EVANS | $114.0 | -1.9 | 13.4 | 34.2 | 0.9 |
| PRIVATE LABEL | $68.4 | 7.7 | 8.0 | 28.9 | 8.7 | |
| JOHNSONVILLE | $63.2 | -0.9 | 7.4 | 19.1 | -1.7 | |
| TENNESSEE PRIDE | $45.5 | -0.7 | 5.3 | 16.6 | 1.4 | |
| JIMMY DEAN FRESH TASTE FAST | $32.9 | -17.1 | 3.9 | 10.3 | -14.3 | |
| FARMER JOHN | $30.1 | -7.3 | 3.5 | 22.2 | -5.3 | |
| OWENS | $25.2 | 1.5 | 2.9 | 9.2 | 8.5 | |
| HORMEL LITTLE SIZZLER | $20.4 | -1.7 | 2.4 | 14.8 | 3.2 | |
| PURNELL OLD FOLKS | $18.2 | -3.0 | 2.1 | 4.8 | 4.0 | |
| Total | $852.8 | -2.2 | 100.0 | 323.0 | -0.4 | |
| Source: Information Resources, Inc. TOTAL U.S. - F/D/MX (Supermarkets, Drugstores, and Mass Merchandise Outlets (excluding Wal-Mart) | ||||||
| Frank- furters (Refrige-rated) | Vendor | Dollar Sales (in millions) | % Change | Dollar Share | Unit Sales (millions) | % Change |
| Top 10 vendors | KRAFT FOODS INC. | $317.7 | -1.4 | 20.4 | 123.9 | -1.2 |
| LATEST 52 WEEKS ENDING DEC. 31, 2006 | BALL PARK BRANDS | $274.7 | -2.6 | 17.7 | 99.4 | -5.0 |
| BAR-S FOODS CO | $141.8 | 4.7 | 9.1 | 129.6 | 9.6 | |
| CONAGRA INC | $123.7 | -11.7 | 8.0 | 43.0 | -27.2 | |
| PRIVATE LABEL | $90.6 | -7.3 | 5.8 | 59.3 | -7.7 | |
| NATHANS FAMOUS | $80.7 | 8.2 | 5.2 | 20.9 | 6.4 | |
| GWALTNEY OF SMITHFIELD LTD | $48.7 | -2.7 | 3.1 | 35.6 | -5.2 | |
| JOHN MORRELL & COMPANY | $46.2 | -9.7 | 3.0 | 45.0 | -11.0 | |
| HILLSHIRE FARM & KAHNS | $32.3 | -10.9 | 2.1 | 12.3 | -9.7 | |
| BRYAN FOODS INC | $28.5 | -9.4 | 1.8 | 15.1 | -5.5 | |
| Total | $1,555.3 | -3.4 | 100.0 | 736.8 | -4.4 | |
| Source: Information Resources, Inc. TOTAL U.S. - F/D/MX (Supermarkets, Drugstores, and Mass Merchandise Outlets (excluding Wal-Mart) | ||||||
| Frozen Sausage | Vendor | Dollar Sales (in millions) | % Change | Dollar Share | Unit Sales (millions) | % Change |
| Top 10 vendors | CONAGRA INC | $104.5 | -4.6 | 53.6 | 72.5 | -2.7 |
| LATEST 52 WEEKS ENDING DEC. 31, 2006 | JONES DAIRY FARM | $23.7 | -1.2 | 12.2 | 10.5 | 0.8 |
| PRIVATE LABEL | $15.0 | -23.2 | 7.7 | 6.0 | -23.2 | |
| KELLOGG CO | $13.4 | -8.4 | 6.9 | 3.7 | -9.2 | |
| JIMMY DEAN FOODS | $12.0 | 21.0 | 6.1 | 3.6 | 25.2 | |
| JOHNSONVILLE FOODS INC | $6.3 | -23.2 | 3.2 | 1.5 | -21.6 | |
| ODOMS TENN PRIDE SAUSAGE INC | $5.3 | 11.8 | 2.7 | 1.7 | 10.6 | |
| JENNIE O TURKEY STORE | $2.3 | 5.9 | 1.2 | 1.5 | 9.3 | |
| SWAGGERTY SAUSAGE CO | $1.8 | 12.8 | 0.9 | 0.4 | 17.3 | |
| KRAFT FOODS INC. | $1.4 | -11.7 | 0.7 | 0.5 | -15.3 | |
| Total | $195.0 | -5.3 | 100.0 | 104.8 | -3.6 | |
| Source: Information Resources, Inc. TOTAL U.S. - F/D/MX (Supermarkets, Drugstores, and Mass Merchandise Outlets (excluding Wal-Mart) | ||||||
| Dinner Sausage (Refri-gerated) | Vendor | Dollar Sales (in millions) | % Change | Dollar Share | Unit Sales (millions) | % Change |
| Top 10 vendors | HILLSHIRE FARM & KAHNS | $316.2 | 0.6 | 20.3 | 105.4 | 0.5 |
| LATEST 52 WEEKS ENDING DEC. 31, 2006 | JOHNSONVILLE FOODS INC | $300.4 | 1.7 | 19.3 | 74.2 | 0.6 |
| CONAGRA INC | $128.2 | -7.0 | 8.2 | 47.9 | -1.2 | |
| PRIVATE LABEL | $126.3 | 2.5 | 8.1 | 43.9 | 5.7 | |
| JOHN MORRELL & COMPANY | $31.1 | -12.5 | 2.0 | 17.3 | -11.9 | |
| AIDELLS SAUSAGE CO. | $27.7 | 12.8 | 1.8 | 4.7 | 12.4 | |
| BRYAN FOODS INC | $27.3 | -17.5 | 1.7 | 9.8 | -17.8 | |
| BAR-S FOODS CO | $27.1 | -0.1 | 1.7 | 7.8 | 8.8 | |
| GARDEN STATE SAUSAGE CO | $27.0 | 1.8 | 1.7 | 7.8 | 2.5 | |
| HORMEL FOODS | $18.5 | -4.6 | 1.2 | 5.4 | -4.7 | |
| Total | $1,559.6 | -0.5 | 100.0 | 489.7 | -0.1 | |
| Source: Information Resources, Inc. TOTAL U.S. - F/D/MX (Supermarkets, Drugstores, and Mass Merchandise Outlets (excluding Wal-Mart) | ||||||
| Refrige- rated Breakfast Sausage /Ham | Vendor | Dollar Sales (in millions) | % Change | Dollar Share | Unit Sales (millions) | % Change |
| Top 10 vendors | JIMMY DEAN FOODS | $199.0 | -3.7 | 23.3 | 67.4 | -0.8 |
| LATEST 52 WEEKS ENDING DEC. 31, 2006 | BOB EVANS FARMS INC | $115.6 | -1.8 | 13.6 | 34.9 | 1.0 |
| PRIVATE LABEL | $68.4 | 7.7 | 8.0 | 28.9 | 8.7 | |
| JOHNSONVILLE FOODS INC | $63.2 | -0.9 | 7.4 | 19.1 | -1.7 | |
| ODOMS TENN PRIDE SAUSAGE INC | $46.3 | -0.6 | 5.4 | 16.8 | 1.4 | |
| HORMEL FOODS | $35.1 | -4.2 | 4.1 | 19.3 | 0.5 | |
| CLOUGHERTY PCKG CO | $30.1 | -7.3 | 3.5 | 22.2 | -5.3 | |
| OWENS COUNTRY SAUSAGE INC | $25.2 | 1.3 | 3.0 | 9.3 | 8.2 | |
| PURNELL SAUSAGE CO INC | $18.2 | -3.0 | 2.1 | 4.8 | 4.0 | |
| TAYLOR PROV CO | $18.0 | 1.7 | 2.1 | 7.4 | 1.5 | |
| Total | $852.8 | -2.2 | 100.0 | 323.0 | -0.4 | |
| Source: Information Resources, Inc. TOTAL U.S. - F/D/MX (Supermarkets, Drugstores, and Mass Merchandise Outlets (excluding Wal-Mart) | ||||||
| Frozen Frank-furters | Vendor | Dollar Sales (in millions) | % Change | Dollar Share | Unit Sales (millions) | % Change |
| Top 5 vendors | SHELTON | $443,649 | -1.9 | 43.0 | 135,849 | -6.2 |
| For 52 weeks ending Dec. 31, 2006 | ROGER WOOD | $210,306 | -0.2 | 20.4 | 59,976 | 3.6 |
| NATIONAL PROVISIONS | $169,282 | 158.3 | 16.4 | 54,649 | 309.7 | |
| ORGANIC VALLEY | $67,447 | 420.3 | 6.5 | 12,218 | 403.2 | |
| ROCKY DOGS | $51,596 | 45.7 | 5.0 | 15,071 | 38.2 | |
| Total | $1,031,903 | 19.2 | 100.0 | 298,085 | 10.0 | |
| Source: Information Resources, Inc. TOTAL U.S. - F/D/MX (Supermarkets, Drugstores, and Mass Merchandise Outlets (excluding Wal-Mart) | ||||||
| Frozen Frank-furters | Vendor | Dollar Sales (in millions) | % Change | Dollar Share | Unit Sales (millions) | % Change |
| Top 5 vendors | SHELTON POULTRY INC | $443,649 | -1.9 | 43.0 | 135,849 | -6.2 |
| For 52 weeks ending Dec. 31, 2006 | ROGER WOOD PCKG CO | $210,306 | -0.2 | 20.4 | 59,976 | 3.6 |
| NATIONAL PROVISIONS | $169,282 | 158.3 | 16.4 | 54,649 | 309.7 | |
| COULEE REGION ORGANIC PRODUCE | $74,574 | 475.3 | 7.2 | 13,514 | 456.6 | |
| PETALUMA POULTRY PROCESSORS | $51,596 | 45.7 | 5.0 | 15,071 | 38.2 | |
| Total | $1,031,903 | 19.2 | 100.0 | 298,085 | 10.0 | |
| Source: Information Resources, Inc. TOTAL U.S. - F/D/MX (Supermarkets, Drugstores, and Mass Merchandise Outlets (excluding Wal-Mart) | ||||||
| Dried Meat Snacks | Vendor | Dollar Sales (in millions) | % Change | Dollar Share | Unit Sales (millions) | % Change |
| Top 5 vendors | OH BOY OBERTO | $62.9 | -3.1 | 20.7 | 12.4 | -5.0 |
| For 52 weeks ending Dec. 31, 2006 | JACK LINKS | $61.0 | 32.0 | 20.1 | 16.7 | 26.4 |
| SLIM JIM | $50.0 | -2.7 | 16.5 | 31.9 | -5.7 | |
| PRIVATE LABEL | $27.5 | 22.9 | 9.1 | 7.7 | 25.6 | |
| BRIDGFORD | $19.5 | -8.7 | 6.4 | 4.4 | -7.8 | |
| Total | $303.2 | -1.0 | 100.0 | 101.9 | -2.7 | |
| Source: Information Resources, Inc. TOTAL U.S. - F/D/MX (Supermarkets, Drugstores, and Mass Merchandise Outlets (excluding Wal-Mart) | ||||||
| Dried Meat Snacks | ||||||
| Top 5 vendors | FRITO LAY | $66.5 | -3.6 | 21.9 | 16.4 | -8.1 |
| For 52 weeks ending Dec. 31, 2006 | LINK INDS | $63.5 | 33.1 | 20.9 | 18.9 | 32.0 |
| CONAGRA INC | $63.1 | -11.2 | 20.8 | 35.5 | -9.6 | |
| PRIVATE LABEL | $27.5 | 22.9 | 9.1 | 7.7 | 25.6 | |
| BRIDGFORD FOODS CORP | $19.5 | -8.7 | 6.4 | 4.5 | -7.9 | |
| Total | $303.2 | -1.0 | 100.0 | 101.9 | -2.7 | |
| Source: Information Resources, Inc. TOTAL U.S. - F/D/MX (Supermarkets, Drugstores, and Mass Merchandise Outlets (excluding Wal-Mart) | ||||||
