Checkoff changes marketing direction in FY14 October 25, 2013 No Comments Consumers can now see and hear the tantalizing sights and sounds of “Beef. It’s What’s for Dinner” messages without putting down their mobile devices.Read More
Suit filed against Beef Checkoff program August 13, 2012 No Comments A group of farmers and ranchers has filed a federal lawsuit in Kansas, alleging that the Beef Checkoff program has improperly used funds to lobby politicians on behalf of large agricultural interestsRead More
Beef flavor: knowledge to savor Rhonda K. Miller February 6, 2012 No Comments “My steak tastes good! I like my steak! I don’t like my steak! There is something wrong with the taste of my steak!”Read More