As food trends come and go, it becomes paramount that a meat processor be aware of consumer desires and develop products to meet those desires. In a category like burgers, where multiple trends are taking place, that company must be versatile enough to handle every need.
The simple hamburger is a grand opportunity for any chef to don their mad scientist lab coat and get as creative as possible. Read a description of a burger in many restaurants, and you are likely to find exotic toppings, multiple proteins or consumer-friendly buzzwords.