Grass Run Farms, a collaboration of family farms in America’s heartland that produces 100 percent grass fed beef, launched its first ever individually quick frozen (IQF) all natural ground beef patties at its Experience Nature’s Goodness customer event June 6-7 in La Crosse, Wis.
Grass Run Farms’ new IQF patties are all natural, ready-to-cook, and contain just one ingredient: 100 percent grass fed beef. Both gluten- and soy-free, the patties are sold in packages containing six, 1/3-pound patties, which are 80 percent lean.
“Grass Run Farms continually innovates healthy protein options for its consumers,” said Charlie Bradbury, head of Grass Run Farms. “We’ve answered the call for convenient, 100 percent grass fed beef products through our new ready-to-cook IQF ground beef patties. Consumers are leading busier lives than ever before, and products like our new patties offer a level of ease for families across the country.”
IQF technology is a growing trend in the food industry, allowing individual pieces of the product to be frozen separately. This process creates an end product far superior to other freezing techniques, such as cold storage freezing. Most importantly, IQF prevents the loss of nutrients, dehydration, loss of color, individual pieces sticking together, and an unfavorable change in texture and shape.
“Families don’t need to give up nutrition for easy preparation,” Bradbury said. “We’ve developed two package types to deliver on consumer demand nationwide. Retailers will have the option to merchandise either a multi-use recyclable carton or a re-sealable pouch to best fit their markets.”
Grass Run Farms customers were the first to learn of the new product at its event held in La Crosse, Wis. During the event, customers had the opportunity to taste various products, including the new IQF patty, and experience a farm tour where Grass Run Farms cattle are finished on a forage-only diet.
To learn more about the new Grass Run Farms 100 percent grass fed ground beef IQF patties, call 800.727.BEEF or visit the Contact Us page on the Grass Run Farms website.
Source: Grass Run Farms