Jack Link’s Protein Snacks acquires Grass Run Farms beef snacks
Jack Link’s Protein Snacks announced it acquired the meat snacks division of Grass Run Farms. Grass Run Farms is a collaboration of family farms in America’s heartland dedicated to producing 100 percent grass-fed beef snacks and fresh meat products. Terms of the deal include trademark and distribution rights for the Grass Run Farms beef snacks.
“The protein snack category continues to grow and it’s our mission at Jack Link’s to offer a great-tasting snack for every kind of consumer,” said Troy Link, president and CEO of Jack Link’s Protein Snacks. “Grass Run Farms started just like Jack Link’s – a Midwestern family with a passion for high-quality, great tasting beef. Nearly 30 years later, my family of team members still has that passion and we’re excited to welcome Grass Run Farms to the Jack Link’s family.”
Grass Run Farms farmers and ranchers are dedicated to sustainable and responsible practices that produce lean and wholesome beef. Cattle are never given antibiotics or added growth hormones, and receive a 100 percent grass-fed diet.
“We know many consumers are seeking out grass-fed, locally and responsibly raised beef and we’re excited to extend that offering underneath the Jack Link’s Protein Snacks portfolio,” Link said. “Grass Run Farms has built a strong foundation of trust with its consumers and they can rest assured there will be no changes in how Grass Run Farms beef products are raised and produced.”
Under Jack Link’s Protein Snacks, Grass Run Farm product offerings will include three flavors of beef jerky, three flavors of beef sticks, three flavors of beef bites and summer sausage. All products are gluten free, contain no added MSG and no added nitrates/nitrites.
Source: Jack Link’s