Home » Multimedia » Podcasts » All National Provisioner Podcasts » Episode 148: Heidi Meyer discusses consumer research and Pound of Ground Crumbles product
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Pound of Ground Crumbles is a frozen, uncooked ground beef product that cooks directly from frozen. Heidi Meyer, founder, and co-creator of Pound of Ground Crumbles discusses consumer research conducted by OnePoll and how her company’s product caters to these consumer behavior findings.
Joe Pawlak, managing principal at foodservice market research firm Technomic, explains how operators featuring more economical cuts, smaller portions, and optimizing entrees for takeout and delivery are among the trends shaping innovation for foodservice.