Barber Foods, a stuffed chicken breast brand owned by AdvancePierre Foods, has launched a fresh look and new recipes in conjunction with its 60th anniversary. The product transformation includes new techniques that will deliver a more flavorful breast of chicken, a home-style flour breading and more and better filling. Extensive product testing with both Barber customers and other category customers confirmed significantly higher product and brand ratings and a big jump in purchase intent. Consumers will be met with a brand-new logo and package design that prominently displays a savory product visual and honors the brand’s heritage and its hometown of Portland, Maine.
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