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Meat and Poultry Industry News

Perky Jerky and Aspen Snowmass team up for event partnership

By Industry News
December 9, 2015

 Perky Jerkyand Aspen Snowmass, owner/operator of Aspen Mountain, Aspen Highlands, Buttermilk, and Snowmass, have entered a multi-year event partnership. The collaboration will place Perky Jerky throughout the world-class resort, including: on-mountain, at the base at each of Aspen Snowmass' four mountains and in resort restaurants and company-owned rental/retail locations.

In addition to the Resort distribution, Perky Jerky will sponsor major on-mountain events throughout the year, starting with the Aspen Winternational World Cup hosted this past weekend and the Aspen Freeskiing Open presented by Perky Jerkyon February 18-20, 2016.

"As a Colorado native, Aspen has long been my favorite ski resort, making this partnership the culmination of a lifelong dream," said Brian Levin, Chairman of the Herd, Perky Jerky. "Aspen is the only place where you can reach A-listers, titans of industry, and the best outdoor sports enthusiasts all in one place."

Perky Jerky is pulling out all the stops. The brand will have their world-class sampling and event-marketing engine in play throughout the season, including "Jerkman," the human sampling machine, making it rain Perky Jerky on the ski hill. The brand will also have their restored 1967 Airstream trailer and retro "Jerkmobile," a 1974 Ford Bronco to provide Aspen visitors and residents with samples and giveaways of the Best-Tasting Jerky on Earth.

"Perky Jerky personifies quality and is a cool, creative, and authentic brand," said Zach Crittenden, Strategic Alliances Manager at Aspen Snowmass. "We're excited to work together with a fun brand on a variety of events."

Perky Jerky's ultra-premium jerky has experienced strong growth in 2015 with expansion in five countries. Perky Jerky is handcrafted one batch at a time and marinated overnight, resulting in the Best-Tasting Jerky on Earth-guaranteed.

Perky Jerky is available at retailers nationwide and online at www.perkyjerky.com.

Source: Perky Jerky

KEYWORDS: perky jerky

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