The Oak Brook, Ill.-based company said its franchisees are committed to the five-year-old value-priced component responsible for about 14 percent of sales. The inexpensive items drive more traffic into the stores.
McDonald's has promoted the menu even as it makes changes, including cutting the amount of cheese on its double cheeseburger and swapping it out altogether, in an effort to keep the offerings profitable.
"The Dollar Menu will stay," McDonald’s President and Chief Operating Officer Ralph Alvarez said. "There'll probably be some tweaking to it."
McDonald's is ''recession-resistant,'' Jim Skinner, chief executive officer, said. "Value, which has always been important, is mission critical today."
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