The Colorado Boxed Beef Company (CBBC) and Canada’s Beef Information Centre (BIC) have teamed up to launch the High River Angus brand. High River Angus is a quality, grain-fed, Angus beef branded program, selected from Canada AA beef (equivalent to USDA Select), well-aged and with rigid specifications to ensure a consistently outstanding eating experience in a mid-range price category. High River Angus is promoted as being a “rich, red color and no dark cutters, no yellow fat permitted” along with “traceability from the farm gate with Radio Identification Ear Tags (RFID)”. These attributes are all part of the Canadian beef advantage and are key selling factors in this