Striking a Balance
By Diane Strzelecki
Consumers demand a cornucopia of flavors from a variety of protein products, and suppliers are racing to deliver the seasonings and spices that hit the mark.
American flavor preferences are, quite literally, all over the map. Consumers are loyal to traditional flavors of home-cooked meals; at the same time, exotic ethnic flavors appeal to their perennial sense of adventure. Americans clamor for juicy burgers but remain concerned about food safety. We want our chicken to have a chargrilled, smoky flavor – but don’t expect us to be cooking outside during wintry weather. Comfort food appeals to the sentimental palate – just make sure you keep the fat content to a minimum. The year 2007 finds the seasoning/spice marketplace focusing on reconciling the seemingly contradictory culinary considerations of American omnivores.