Land O'Frost to reward Sams in new contest
In honor of National Sandwich Day and the birthday of Earl of Sandwich, both on Nov. 3, Land O'Frost, the country's largest family-owned packaged lunch meat company, is celebrating all "relatives" of the sandwich, that is all Sams, Samuels and Samanthas, by giving away pounds of America's most popular lunchtime item.
During the 18th century, the Earl of Sandwich, John Montagu, requested his lunch be served between two slices of bread, as a way to consume lunch with one hand. Montagu was certainly a trend setter, as today more than half (51 percent) of all Americans eat sandwiches each day for lunch, according to a recent survey conducted by Land O'Frost. In honor of his great contribution, Nov. 3 marks Montagu's birthday and has been officially declared National Sandwich Day. To celebrate, Land O'Frost is celebrating any "relative" of the sandwich – meaning, anyone named Sam, Samantha or Sammy.
Land O'Frost will reward the first baby named Sam, or some variation, born on Nov. 3, 2011 free lunch meat for every year they are in school (from age 5 to age 18). In addition, Land O'Frost will offer a free package of lunch meat to each and every person named Sam in the U.S.
"We owe a lot to the sandwich," said Felicia Wheat, consumer marketing manager at Land O'Frost. "After all, a very large majority of lunch meat is used for sandwich making. But since we can't give John Montagu, creator of the sandwich, a birthday present, we decided to play off the common nickname of a sandwich – Sammy – and give all Americans who have a variation of the name presents instead."
Source: Land O'Frost