It is typical for American Meat Science Association's annual Reciprocal Meat Conference to cater to large audiences with a wide variety of interests. Its 72nd year was no different. An underlying theme to all the keynote addresses and sessions, however, was the attention on the consumer.
As food trends come and go, it becomes paramount that a meat processor be aware of consumer desires and develop products to meet those desires. In a category like burgers, where multiple trends are taking place, that company must be versatile enough to handle every need.
Study conducted by Technomic reveals the latest trends and data to understanding Canadian consumers’ changing behavior and attitudes toward breakfast.
Independent Processor editor Sam Gazdziak explains why consumers are scaling back on serving sizes, and what the meat industry can do to meet the needs of consumers looking for smaller portions.