Price and value continue to lead meat purchasing decisions; however, the focus on price is no longer as strong as it has been in the past two years as high income shoppers ease up on money-saving measures.
Sandwiches are the cornerstone of lunch and dinner menus at both limited- and full-service restaurants, where they are offered more than any other entree.
Price per pound has solidified its number-one ranking as the most important decision factor for consumers, while total package cost is now the second most important decision factor.
Consumers are taking advantage of the expanding convenience store foodservice options, many times at the expense of quick-service restaurants, according to recent research by foodservice research firm Technomic.