Apparently, organic, non-GMO, hormone-free, free-range, grass-fed and antibiotic-free meat is no longer good enough. Cultured meat, also referred to as "clean meat" or lab-grown meat, is increasingly garnering more attention.
In this video Q&A from IPPE, Kay Johnson Smith, president and CEO of the Animal Agriculture Alliance, discussed how the Alliance is pushing hard to combat the use of "clean meat" as a term to describe non-animal protein products.
