A signed framework for an agreement on reciprocal trade between the US and Thailand in Oct. 2025, aimed at reducing trade barriers, offers hope to importers and US exporters for a leveled trade environment.
New product launches for branded US beef products are expanding the industry’s retail presence in Colombia, an important step toward regaining market share in this increasingly competitive market.
Despite increased competition, the Colombian market for US beef presents promising avenues for expansion as demand for premium food choices grows among an expanding middle class.