Patrick Fleming, director of retail marketing for the National Pork Board, offers four strategies processors can incorporate to improve their pork sales.

Through the first five months of 2011, U.S. pork exports are up 16 percent in volume (916,763 metric tons) and 22 percent in value ($2.35 billion) over 2010. This is due in large part to exceptional results in South Korea, China and Japan. U.S. Meat Export Federation (USMEF) economist Erin Daley Borror discusses the performance of these markets in this audio podcast.

Charlie Arnot discusses how earning consumer trust can lead to the development of a social license, allowing processors to operate with minimal formalized restrictions from society. In this episode, he tells processors why operating with a social license, and maintaining that license, is crucial to business and the bottom line.