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Meat and Poultry Industry NewsChicken

KFC announces new Jack Harlow Meal

By Industry News
KFC announces new Jack Harlow Meal
June 2, 2022

Jack Harlow and KFC's partnership just got spicier with the drop of the Jack Harlow Meal—a combo meal curated by the Kentucky native himself, available at KFC restaurants nationwide and via KFC.com and the KFC mobile app beginning Monday, June 6.

Jack Harlow recently spent time at KFC's Louisville, Kentucky HQ tasting the entire menu to hand pick his meal, which is a mix of KFC classics and new fan favorite menu items: the KFC Spicy Chicken Sandwich, Mac & Cheese, Secret Recipe Fries, a side of ranch, and a nice cold lemonade, all served in custom Jack Harlow x KFC packaging.

The iconic pairing of KFC classics such as Mac & Cheese mixed with the newer KFC Chicken Sandwich (released in 2021) and Secret Recipe Fries (introduced in 2020) is the perfect amount of nostalgia—old school (KFC) meets new school (Jack Harlow).

"From releasing 'Come Home the Kids Miss You' and now launching my own meal at KFC, I'm having a super blessed summer," said 3x GRAMMY-nominated rapper, Jack Harlow. "When KFC asked me to create my own meal, I knew it couldn't be just any meal. My meal brings together my childhood favorites from growing up in Louisville, the KFC Mac & Cheese, with my new go-to Spicy Chicken Sandwich (with plenty of ranch), Secret Recipe Fries, and lemonade—it doesn't get much better."

To celebrate the launch of the Jack Harlow Meal, KFC will transform an Atlanta KFC into Jack's Meal HQ (2637 Cobb Pkwy SE, Smyrna, Ga.) on Saturday, June 4 to give fans a first-class taste of Jack's custom meal. Atlantans will be the first to try the Jack Harlow Meal while they listen to Jack's new album from a KFC x Jack Harlow bucket speaker playing Harlow's latest hits as well as experience surprises throughout the day.

In honor of the new Jack Harlow Meal at KFC, Jack and KFC have also teamed up to drop a line of co-branded merch that will be available for a limited time only (while supplies last). Fans can download the KFC app and opt into push notifications to be the first to know when the merch line is available and for other exclusive Jack Harlow content.

"Jack has long been vocal about his passion for his home state of Kentucky, which is why this partnership is so finger lickin' good," said Nick Chavez, CMO of KFC U.S. "Jack Harlow fans, don't miss out on this meal handpicked by Jack himself."

Jack introduces his Jack Harlow Meal himself to KFC customers in new commercials that feature his chart topping hit song "Nail Tech."

Guests can skip the drive-thru line and get their hands on the Jack Harlow Meal faster by ordering through KFC's Quick Pick-Up option on the KFC app or KFC.com at select locations. After placing a digital order for Quick Pick-Up, guests can head to the restaurant, park in dedicated VIP parking spots, and run inside to grab their hot and fresh order waiting for them on KFC's new Quick Pick-Up shelf.

In December, KFC announced an ongoing partnership with #1 hit maker and multiple GRAMMY-nominated rapper and Louisville, Kentucky native Jack Harlow to usher in a new era for the iconic fried chicken brand. 

Source: KFC

KEYWORDS: celebrity partnership KFC partnership

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