ABI has announced Sustainability DriverTM, a new program that helps business-to-business companies effectively communicate sustainable initiatives and realize positive business results from green practices. Sustainability DriverTM consists of a strategic four-stage discovery and communication process: (1) Assessment Workshop, (2) Competitive Landscape Overview, (3) Analysis and Results Presentation, and (4) Integrated Sustainability Driver™ Communications Plan. The program will allow companies to effectively frame and communicate sustainability initiatives such as lean manufacturing and operations, sustainable materials, reduced shipping costs, and improved energy savings to high-level decision makers.
ABI Public Relations, phone (212) 529-4500 or visit www.sustainabilitydriver.com/
October 19, 2008