Grazing By The Handful
•Ingredients: Crispy chicken breast meat, cheddar jack cheese, crisp lettuce, creamy ranch, soft flour tortilla
• Producer: McDonald’s USA
•Headquarters: Oak Brook, Ill.
• Latest marketing theme: “it’s what I eat and what I do … I’m lovin’ it,” designed to convey the message that people should strive to find their own level of energy balance in line with McDonald’s “ongoing commitment to inspire people to live balanced, active lifestyles.”
• Total number of snacks eaten on a global basis is expected to rise by 9.7 billion over the next five years from 66.1 billion to 75.8 billion.
• More than 55 percent of consumers agree that “consuming smaller meals each day is just as nutritious as consuming three square meals.”
• There are more than twice as many on-the-go snacks eaten compared to full meals.
Source: 2004 Datamonitor survey