As consumers are walking down the grocery aisle, they’re looking for value, convenience and delicious taste, Mintel reports. In Wednesday morning’s education session, Lynn Dornblaser, director, CPG Trend Insight for Mintel International, discussed some of the leading consumer trends to help processors better target their new products to meet the needs of the public.


Dornblaser detailed the five key trends in the CPG (consumer packaged goods) market: quiet reduction; professionalization of the amateur; “less is more” redux; economy chic; and blurring categories. She pointed to products in and outside of the meat and poultry market that have successfully targeted these trends.