Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!
Meat and Poultry Industry NewsBeef

Meat industry outlook, 2013 and beyond

Weather, natural resources, consumer trends and the future of the meat industry

By Huston Keith
March 19, 2013

Top industry economists predict continued high meat prices, especially for beef. The chief culprit is record high corn prices, created by a severe drought last year. While the industry experienced increased dollar sales in 2012, which are expected to extend into 2013, huge drought-driven side effects will continue to cause profitability problems.

Beef and chicken commanded higher expenditures, according to pork analyst Steve Meyer, Ph.D., President of Paragon Economics, Inc., Adel, Iowa. However, pork and turkey narrowly missed annual gains.

The path ahead will be treacherous, and not just from the weather. In the short term, the pace of the housing recovery, the wealth effect of a rising stock market and declines in unemployment rate are key influences. Over the longer term, federal spending policies will hang over the economy.

Rolling out of the drought?
The chance of a drought is 17% in any given year, says Paul Aho, Ph.D., President of Poultry Perspective, the same as rolling seven in a pair of dice. There has never been a drought two years in row. However, the western part of the USA mid-section is still in drought, although the recent heavy snowfall may bring relief.

Compounding the problem: the 2012 drought was the first in 24 years. The many years of plenty caused many producers to store less grain, resulting in declines of corn stocks at the end of every year since 2008, thus when crops failed there were no reserves.

The corn price forecast for 2013 is very uncertain, says Aho. However by 2014-2016, it should moderate at a level about halfway between now and 2002. Not only will U.S. production recover, but the record prices are driving record production in Argentina, Brazil, Ukraine and other countries.

Meats Fare Better in 2013?
Chicken is expected to recover this year. Prices have just passed break-even levels, stimulating growth in chicken production, especially in other countries. Some analysts project poultry consumption to surpass red meat in 2016.

Price of beef has increased every year since 2008, notes Randy Blach, CEO, CattleFax. The increase will continue into 2013 as production will decline 4%. Ranchers continued to cut herds in the face of the drought and packing plants are closing due to major over-capacity, most recently Cargill in Plainview, Texas.

If the weather continues to improve, Blach expects improved supply in 2014 and later. Ranchers are adding heifers up now, so production could increase in two years as they reach maturity. However, consumption will continue to decline, causing loss of share to pork and poultry.

Pork slaughter will be slightly higher in 2013, Meyer expects. Export records will also be set in 2013-14, despite Russia’s ban on animals that were fed lean additive ractopamine. However, expected prices and grain costs still show financial losses for pork producers next year.

Future Fortune
Global meat consumption is expected to continue increasing as the population grows and prospers. Water and other natural resources will continue to cause cost and supply concerns. Panelists at the Annual Meat Conference hoped that cost would not cause meat to become a luxury, with beef consumed only by middle class & above.

KEYWORDS: meat conference meat industry outlook

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Huston Keith is principal of Keymark Associates in Marietta, Georgia 770/579-5979, a market research and business development firm. For more information, contact him at (770) 579-5979.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Meat and Poultry Industry News
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Chicken
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

Spam Dog

Hormel rolls out Spam hot dog for foodservice applications

Colorado Premium logo

Colorado Premium acquires Old Hickory Smokehouse

Niman Ranch Uncured Grass-Fed Beef Bacon

Niman Ranch introduces beef bacon

2026 Top 100 Meat & Poultry Processors Report

Events

June 11, 2026

From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control

Join Tony Vacaro, Foods Industry Manager, and Emile Klein, Foods Market Strategy Manager at Air Products and Chemicals, Inc. , as they tackle key questions surrounding heat removal in food processing. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • Todd Southerland, senior vice president and food & agribusiness industry manager at SunTrust Bank

    Q&A: The 2020 Meat Industry Outlook

    See More
  • Independent Processor 2019 Meat Industry Outlook

    See More
  • 2018 Meat Industry Outlook

    2018 meat industry outlook

    See More

Related Products

See More Products
  • GlobalData_logo_blue_header.png

    Fresh Meat (Counter) (Meat) Market in the United States of America - Outlook to 2023...

  • GlobalData_logo_blue_header.png

    Chilled Raw Packaged Meat - Processed (Meat) Market in the United States of America - Outlook to 2023...

  • GlobalData_logo_blue_header.png

    Chilled Raw Packaged Meat - Whole Cuts (Meat) Market in the United States of America - Outlook to 2023...

See More Products
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing