Oscar Mayer: Innovation has a first name...
With a tip of the hat to the past, Oscar Mayer reaffirms its desire to innovate with consumers in mind as part of the new Kraft Foods.
![Kraft Foods executives](https://www.provisioneronline.com/ext/resources/images/April2013/0413np_coverstory_img11.jpg?t=1365523527&width=1080)
Tricia White, vice president, RD&Q, Oscar Mayer; Tom Lopez, vice president, marketing, Kraft Foods; and Randy Glynn, senior R&D engineer, Kraft Foods
![Oscar Mayer Carving Board Pulled Pork](https://www.provisioneronline.com/ext/resources/images/April2013/0413np_coverstory_img2.jpg?t=1365523690&width=1080)
Shredded Oscar Mayer Carving Board Pulled Pork product is packed into a transparent tray at the Davenport, Iowa, processing facility, a strategic move that allows consumers to see the quality of the product within the package.
![Oscar Mayer executives and Andy Hanacek](https://www.provisioneronline.com/ext/resources/images/April2013/0413np_coverstory_img4.jpg?t=1365524019&width=1080)
Randy Glynn (left), senior R&D engineer, and Tricia White, vice president, RD&Q, for Oscar Mayer, explain the development of the Carving Board and Selects brands to Andy Hanacek, editor-in-chief of The National Provisioner, in the company’s new Proof of Principle (POP) Room in Madison, Wis.
![Andy Hanacek and Nick Meriggioli](https://www.provisioneronline.com/ext/resources/images/April2013/0413np_coverstory_img5.jpg?t=1365524143&width=1080)
Andy Hanacek, editor-in-chief of The National Provisioner, sat down with Nick Meriggioli (left), president of Oscar Mayer, to get his thoughts on the brand’s product-development dynasty and where it is heading, in an online-only Q&A on ProvisionerOnline.com: http://bit.ly/103bDVe
![Harry Crane, Denise Abts, Jennifer Cussia](https://www.provisioneronline.com/ext/resources/images/April2013/0413np_coverstory_img7.jpg?t=1365524322&width=1080)
Harry Crane, executive chef/culinary group manager; Denise Abts, associate manager culinary; and Jennifer Cuccia, culinary manager, Strategic Technology & Innovation for Kraft Foods, proudly display the versatility of the Oscar Mayer Carving Board Pulled Pork, at the company’s Madison headquarters.
![Oscar Mayer Carving Board Pulled Pork](https://www.provisioneronline.com/ext/resources/images/April2013/0413np_coverstory_img8.jpg?t=1365524449&width=1080)
Oscar Mayer Carving Board Pulled Pork packages ride along a conveyor to be case-packed at the company’s Davenport, Iowa, processing facility.
![Tom Blick and Andy Hanacek](https://www.provisioneronline.com/ext/resources/images/April2013/0413np_coverstory_img9.jpg?t=1365524542&width=1080)
Tom Bick, director, integrated advertising for Oscar Mayer, and Hanacek discuss the modifications to Oscar Mayer’s advertising strategies over the past few years at the Madison headquarters.
![Oscar Mayer Pulled Pork](https://www.provisioneronline.com/ext/resources/images/April2013/0413np_coverstory_img3.jpg?t=1365524622&width=1080)
![Pulled Pork Taco](https://www.provisioneronline.com/ext/resources/images/April2013/0413np_coverstory_img6.jpg?t=1365524675&width=1080)