Observers of the growing consumer demand for ethically selected food products know that purchasing preferences for meat, eggs and dairy are now increasingly influenced by more than just price and quality. Today, consumers are more concerned than ever about animal welfare in food production.
Humane handling and stunning audits have become a normal part of verification activities for quality assurance personnel at most North American slaughter establishments
Consumer concern for animal welfare is growing, and many producers have acted to assure retailers and customers of their commitment to raising animals well with a high regard for animal welfare
When Oscar Mayer began consulting with Dr. Kurt Vogel, assistant professor of livestock welfare and behavior at the University of Wisconsin-River Falls (UWRF), on animal care and welfare initiatives a couple years ago, little did anyone know where the road would ultimately lead for the two parties.
Butterball LLC has responded to an undercover video and press release by the animal activist group Mercy For Animals that shows alleged abuse of turkeys at one of its facilities.