The phrase “Now Trending” has become commonplace in the global vocabulary, but how do trends come to be and, in some cases, take on a life of their own?
This October the James Beard Foundation will explore the creation and evolution of food trends and their impact on the food movement at its seventh annual James Beard Foundation Food Conference Now Trending: The Making of a Food Movement. The conference will be held at the Convene Conference Center (730 Third Avenue) on October 17 and 18. Highlights of the two-day agenda include:
- Television personality and fashion consultant Tim Gunn will draw on the influence of trends in fashion to discuss the way trends impact individual behavior.
- Actress and JBF Award–winning cookbook author Madhur Jaffrey will debate New Yorker staff writer Adam Gopnik on the lasting value of food trends.
- Freedom to Marry founder Evan Wolfson will present lessons learned from the LGBTQ movement to help strategize for the food movement.
- Former Obama Administration senior policy advisor Sam Kass will go head to head with challengers to the very existence of the food movement.